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Report on organic and paid activity from Awareness, Engagement, Conversion, to Advocacy and benchmark against competitor brands.
Choose the date ranges, formulas, and KPIs that matter to your social media strategy.
Showcase your social media performance to stakeholders with beautiful, custom, instant social media reports.
Compare your tone of voice, post frequency, engagement rates, posting times and more against other leading brands in your industry to make changes in your social strategy that give you an edge.
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The Zavy Score ranks each brand on their engagement and sentiment based on relationship to ROI. Scoreboards are updated every day to reflect your social performance.
The result is a simple and easy way to benchmark, visualise and showcase your brand's social media performance.
It’s time to take the guesswork out of social.
With Zavy’s new Social Benchmarks Calculator, you’ll get Facebook and Instagram averages for follows, comments, shares, and sentiment across industries and following sizes – all at the click of a button.
Built on over 7.4 million Facebook and Instagram posts spanning the past five years, you can rest easy knowing you’re working with the best, most up-to-date information in the game. You can learn more here.
Best of all, it’s completely free!
What are you waiting for? Let’s crunch those numbers.
To use the calculator, select the fields that best fit your brand. You can toggle between different channels or different types of posts to see the relevant benchmark. Just hit the AC button to refresh your results.
What now?
Whether you’re ahead of the pack or still got some work to do, Zavy’s here to help.
Use these benchmarks to see how you compare to competitors, set actionable goals, or make a case for more social spend.
Learn more about how we calculate sentiment, and dive further into Zavy’s data in our Benchmarks Report. It's the predecessor of our calculator and is full of extra tips and tricks.
Remember: these benchmarks are just the start of what Zavy can do for you. Reach out to find out more.
Complex data, simple design
TRY ZAVY FOR FREE
“Zavy provides lead indicators of where market sentiment is heading and signals of what might happen next. Knowing why people feel a certain way, or understanding levels of engagement with a topic gives us an edge in how to meet customer expectations.”
Mandy Snell - Chapter Lead Customer Research and Insights
“The Zavy Score is a defensible metric for reporting brand performance and health on social to those outside of the marketing team. It’s not a CTR or CPM. It’s an objective consistent score. If the Zavy Score goes up, it’s a really good signifier that our content is engaging and connecting with our audience.”
Aaron Child, Digital Content Manager
“We use Zavy to help us shape our content to develop this message on socials and understand how our audience engages with it, why some posts drive higher or lower sentiment, and what our audience ultimately cares about.”
David Sakey - Customer Insights Lead
”Zavy's intuitive dashboards show us how we're performing against competitors and drill down to individual posts if required. Their metrics are backed by actual sales data which give us confidence that improved engagement will be driving sales.”
Conrad Heaven - GMM Digital
"For Specific, snackable insights about content that’s performing, brand tracking and competitor content analysis at a detailed and aggregated level, to see straight away where the gap is for our content to slot in, bringing on Zavy was a no-brainer."
Ana Zupanoska - Head of Social Strategy
"The AI insights is really interesting and a fantastic snapshot of how a post is being received by our audiences."
Sunny Brar, Digital Content Manager
“We use Zavy every day at Socialites. It gives us insightful and actionable information about the content and activity that we use to build powerful communities for our clients as well as how they relate to our client’s competitor’s strategies. The Zavy data is invaluable for us to optimise our strategies, leading to faster results and better ROI.”
Melanie Spencer - CEO
“Zavy is a great platform, really easy to read and delivers in- depth analytics. It’s the best social benchmarking platform I have come across.”
Annabel Hall - Global Digital Manager
"Zavy is our one-stop-shop for social media analytics – it provides us with relevant and useful information that we apply daily to help us reach more supporters."
Julie Chapman - CEO & Founder
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No credit card required.
See where your brand sits on The Zavy Scoreboard, unlock AI powered strategic and content insights, and plan and publish your social media posts.
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