Map

A better way to analyse your social media content

Analyse your social media content

Discover the social media sentiment tied to your overall brand or individual posts on Facebook, Instagram and LinkedIn and map this against engagement. Better still, Map’s easy-to-understand data visualisations make showing the perfomance of specific social media content easy and impactful.

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Features

Diagnose what kind of content works

Identify top performing posts

Monitor metrics that build brand health

Understand net sentiment, and social media engagement from comments, likes and shares at an individual post or overall brand level.

View the top social media content shared by you and your competitors over a specified time period, ranked in order of performance.

Zavy’s foundational research identified five core types of content: competitions, corporate social responsibility (CSR), cultural moments, brand and product. With Map, see which is boosting your Zavy Score, driving meaningful engagement, or improving social media sentiment for your brand.

Features

Monitor metrics that build brand health

Understand net sentiment, and social media engagement from comments, likes and shares at an individual post or overall brand level.

Diagnose what kind of content works

Identify top performing posts

View the top social media content shared by you and your competitors over a specified time period, ranked in order of performance.

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Product

May 10, 2023

Be the first to try two new Zavy features

We like to make social media analytics simple, but not basic. We've introduced two beta features for social media monitoring: Posts and Competitor Strategy, to up your content and competitor analysis on social media.

Sentiment

March 24, 2023

Go Beyond Engagement with Sentiment

Likes, comments and shares don't tell you if your social media engagement is positive or negative - but sentiment does. Find out how you can calculate and use sentiment to understand your audience better.

Social Media Analytics

March 15, 2023

To TikTok or Not To TikTok? Pros and Cons for Brands

We've added TikTok to our social media stack, but is it the right marketing tool for your brand? We've pulled together the top 5 pros and cons of TikTok for businesses to help you make an informed decision.