culture

Where brands and culture collide

Why Benchmarking Your Social Media Is Essential for Measuring Real Growth

Benchmarking your social media is essential for understanding whether you're truly growing or just going through the motions. By comparing your performance to both internal goals and external competitors, you can uncover strategic insights and drive smarter decisions.

Product

Be the first to try two new Zavy features

We like to make social media analytics simple, but not basic. We've introduced two beta features for social media monitoring: Posts and Competitor Strategy, to up your content and competitor analysis on social media.

Sentiment

Go Beyond Engagement with Sentiment

Likes, comments and shares don't tell you if your social media engagement is positive or negative - but sentiment does. Find out how you can calculate and use sentiment to understand your audience better.