Build winning social media content strategies that aren’t a fluke

STEP ONE

Start by benchmarking

How do you know your social strategy is working?

Zavy Score and benchmarking

A single metric for attribution of brand performance on social media, for your competitors too.

Not all engagement is created equal. Zavy Scores content that performs based on revenue impact.
Prove the worth of your social strategy to stakeholders in a way they’ll value and understand
Show where your brand sits in your category with a KPI that attributes brand to revenue

The Zavy Scoreboard

The Zavy Score

A social metric that weights engagement and sentiment based on revenue.

Competing for your audience on social media has never been more competitive. Zavy can track every brand in the world so you can draw insights into what drives engagement for your brand.

The Zavy Edge^{Drive brand awareness campaigns
through the funnel by posting
content that resonates}

Follower Growth

Sentiment

Engagement

ZAVY SCORE

"The Zavy Score is a defensible metric for reporting brand performance and health on social to those outside of the marketing team.

It’s not a CTR or CPM. It’s an objective consistent score. If the Zavy Score goes up, it’s a really good signifier that our content is engaging and connecting with our audience."

STEP TWO

Dive into your
creative strategy
(and your competitors)

Access your competitor’s posts all in one place
See their content strategy
Use AI powered content pillars to learn their content strengths and weaknesses

Prove ROI by moving the Zavy Score  through stronger content

Snackable content insights and impact tracking

“Our content producers and editors use Zavy
to benchmark against competitor brands
and extract snackable insights per category,
per brand, per competitor, per channel
and get ideas for where we can slot it”
‍
- AreMedia

Track and compare your content strategy against your competitors

Learn what content delivers the most sentiment
and engagement, which brand is best at it,
why are they best, and how to apply that to your brand.

The overall sentiment of your brand, over any date range visualised against your competitor’s overall brand sentiment.

Track three levels of sentiment 
for you and your competitors

See which types of posts and content pillars are resonating best for you and your competitors.

Sentiment of your individual posts, so you can pinpoint what worked and what didn’t

Brand sentiment

Content sentiment

Post sentiment

STEP THREE

Create stronger content and then
benchmark your brand's Zavy Score to prove ROI

Zavy’s intuitive dashboards show us how we’re performing against competitors and drill down to individual posts if required. Their metrics are backed by actual sales data which give us confidence that improved engagement will be driving sales.

- Conrad Heaven,
GMM Digital, Fonterra

Zavy provides lead indicators of where market sentiment is heading and signals of what might happen next. Knowing why people feel a certain way, or understanding levels of engagement with a topic gives us an edge in how to meet customer expectations.

- Mandy Snell, Chapter Lead Customer Research and Insights, Westpac

Zavy is our one-stop-shop for social media analytics – it provides us with relevant and useful information that we apply daily to help us reach more supporters.