Are Media

Are Media is a media company in Australasia, known for its wide array of magazines. Among its notable publications are Woman's Weekly, a staple in lifestyle and entertainment content, and Your Home and Garden, which offers readers a treasure trove of home decor inspiration and gardening advice. These magazines exemplify Are Media's commitment to delivering quality content that resonates with and enriches the lives of its readers.

“Our content producers and editors use Zavy to benchmark against competitor brands and extract snackable insights per category, per brand, per competitor, per channel and get ideas for where we can slot it.”

“On brand performance level, Zavy is a great aggregator, and enables us to benchmark all of our brands across all of our competitors at a holistic view, it saves time from not having to check every feed, channel and brand and not getting bogged down in the details and then summarises all of that into a single score - so for reporting, it basically closes the gap between social teams, senior stakeholders, even with other marketing teams.”

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"For an industry like ours where content is everything, and where social media plays such a major part in how content is created, distributed and engaged with, social strategy just can’t be an afterthought, and we need to know what our competitors are pushing out content-wise - so that we can make sure that we’re at the forefront." 

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“Figuring out what the best performing and resonating content on social is one thing, doing it consistently is another, but doing it at scale across multiple brands on multiple social platforms and then implementing a social & content strategy on the back of all the nitty gritty metrics and translating it into actual roi for the business is an entirely different game. Zavy is our tool for simplifying all of that.”

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