By 2020, social media will be the most important marketing channel for organisations.
Compare the world of marketing today to what it looked like 15 years ago, and you’ll see a very different picture. And that is only going to multiply.
But there’s a problem… organisations across the globe have no way of understanding how the $28 billion they collectively invest in social media is driving their overall brand performance.
The mass of activity on social media blurs an organisation's vision, so they can’t see what is really happening to their brand. They become focused on the operational – they post, they count followers, and they track likes. But they don’t measure or have any strategic direction.
What they need is an analytics tool that thinks in brand terms.
This is where Zavy comes in.