How to Use Benchmarks to Boost Your Social Media Performance

Looking back over the content you’ve posted on social media to see how well its performed is a key part of any social media strategy.

It's easy enough - anyone with a social media account can scroll through their own posts and see what ones performed best, what did poorly, and get an overall sense of their engagement metrics through the simple analytics provided by the social platform.

Simple, right?

Not so fast. Without a clear idea of how your competitors’ content is performing, the numbers on your own posts don’t mean a whole lot. You know what your content is doing – but how does that measure up? Without this knowledge, any kind of goal-setting or strategy becomes a guessing game.

Here at Zavy, we don’t do guessing.

We're firm believers that knowledge is power. That's why we do what we do - strive to give our users the best-of-the-best social media insights and put our social listening smarts right into their hands.

And that’s why we’ve created our own Social Benchmark Calculator - the easiest way to compare your social stats to over 7.4 million posts from brands across New Zealand and Australia.

Our benchmarks are our way of sharing just a fraction of Zavy’s insights with our non-users – so they can get a taste of what we can offer. It's ready to use now, absolutely free.

If you’re already a Zavy user, why not share the calculator with a friend or colleague to show them just how useful real-time insights can be?

And if you’re not a Zavy user yet – read on to find out how best to use the benchmarks to level up your social media game.

‍

1. Track trends across your industry and find out where your content stands next to your competition.

Comparing FMCG social media posts with posts in real estate is comparing apples with oranges. The same goes with comparing posts between accounts with over a million followers and accounts with less than 50,000. Use relevant data for your industry and size to get a real sense of where you stand.

‍‍

2. Refine your social media marketing strategy so you can grow better, faster, and see real world results.

Use benchmarks to drive growth with goals that are both aspirational and backed by real-time data. Strive to be at the front of the pack by measuring your content against industry averages, ranked by Poor, Ok, Good and Excellent.

‍‍

3. Create more meaningful, positive connections with your audience.

Go beyond engagement metrics with Zavy’s sentiment score: the best way to know how your audience is feeling about your content – and by association – your brand as a whole. Knowing if people are feeling more warmly (or coolly) about you and your social content than your industry average means you can pivot your messaging to build a better relationship with your audience, bringing you closer to them than ever before.

‍

Whether you’re a business owner, leader, marketing manager or social media marketer – you're going to want to use our benchmarks and look at how your social media performance measures up. In this ever-changing landscape, it’s more important than ever to stay ahead of the game.

These benchmarks are just the tip of the iceberg. Before the calculator, we created a downloadable benchmark report designed to give business leaders and marketers the insight they need to understand how they measure up on social.

Zavy has so much more to offer. Reach out at hello@zavy.co if you want to find out more.