The Social Media Manager's Dilemma: AI or DIY?

Are you a social media manager facing an AI dilemma? On one hand, there's the allure of artificial intelligence (AI) tools like ChatGPT, promising to streamline your workload and boost your brand's online presence. On the other hand, there's the pull of the do-it-yourself (DIY) approach, allowing you to maintain complete creative control over your social media strategy.  

But what if we told you that you don't have to choose? The truth is, AI can be a powerful tool to incorporate alongside your own work, allowing you to amplify your efforts and achieve even greater results.  

While AI is still far from replacing the human touch of a fully-fledged marketer, that doesn’t mean that we can’t work with AI to make our lives easier. By leveraging AI-powered tools like ChatGPT and Zavy, you can save time, get inspired, and gain valuable insights that can help you stay ahead of the competition.

Some ways AI can help social media managers include:

1. Finding popular hashtags  

One way to use ChatGPT is to discover the most popular hashtags in your industry and location. Instead of fiddling with Google Trends or checking trends across individual social channels, you can use AI to get a general picture of what’s popular and discover the leading hashtags for audience engagement.

2. Jump starting creative thinking

ChatGPT can also help you overcome the ‘blank page’ dilemma by giving you a starting point for new content or ideas. You could take inspiration from other successful social media marketing campaigns or brands that are doing well on social media in your industry – ChatGPT can find these for you too.

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3. Running Competitor analysis

AI-powered tools like Zavy can help you keep tabs on your competitors and gain valuable insights into their social media performance, including engagement rates, sentiment analysis, and brand health.

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AI isn't the enemy, but it's not a silver bullet either. By leveraging AI-powered tools like ChatGPT and Zavy, you can save time, get inspired, and gain valuable insights that can help you stay ahead of the competition.

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