Southern Cross Health Society

Southern Cross has been a household name since it introduced health insurance to New Zealanders in 1961. One of New Zealand’s most enduring, best known, and trusted brands, Southern Cross Health Society believe in the power of social media:

“Brand is a journey and audiences don’t stay in one place, social has evolved to become one of the key spaces for us to further our brand awareness, engage with our audience and look after the voice of the customer.”

David Sakey, Customer Insights Lead, and the Southern Cross social media team use Zavy to ensure they’re effectively engaging with their members:

“Zavy is our way to measure the impact of social on our brand, how our audience feels about us, and then track our performance.”  

“Social isn’t just about acquisition and performance marketing, it’s about engaging with people - both interested, new and existing customers, to have relevant conversations and cover the various parts of the conversation. Zavy helps us figure out the content that connects at each stage, build engagement on those pillars, and drive the conversation through the funnel. "

“Zavy is our social media source of truth to measure and set our performance standards across social media as well as benchmark where we are against other brands.”